Coldwell Banker Realty
Coldwell Banker Realty
Vilma Graller, Coldwell Banker RealtyPhone: (928) 899-5030
Email: [email protected]

Tips for Selling to Savvy Buyers

by Vilma Graller 07/22/2020

Image by wavebreakmedia from Shutterstock

If you've owned your house for a long time and are putting it on the market, take time to consider how the buying and selling process has changed. Today’s buyers are both smart and cautious. They have access to more information than was possible a decade ago. Research shows that buyers begin shopping twelve to eighteen months before they're ready to buy. Your real estate professional has inside information on the local market, they can help you navigate the new selling terrain.

Take advice to heart in these essential areas:

  • Choose a reasonable price. Setting the wrong price gets your market plan off on the wrong track. When it’s too high, it will sit on the market for days or weeks derailing your plans to move. You want to get the most that you can from a home sale, but the market will bear only so much. Smart shoppers already know the comparable homes recently sold and come armed with a wealth of information before making their offer. Setting the price too low can backfire too. If a buyer is not interested in rehabilitation or renovation work, they may pass over a property that is not priced competitively.

  • Take great photos. Most serious buyers begin their search online. If your agent suggests hiring a professional real estate photographer, it’s often worth the investment. Internet shoppers quickly pass over blurry, out-of-focus, dark, or cluttered shots. Clean the windows and take pictures with the shades and curtains wide open. Bright and inviting photos encourage the buyer to visit in person.

  • Staging is more than décor. Take the time to remove personal objects, family photos, and collections. Organize your furnishings to make the best use of your space. Downplay dated areas that need updating and focus on the “bones” of the home and curb appeal if the entire house requires a makeover.

  • Test drive the online experience. Go online yourself to see how the photos look. Upload new ones until you're satisfied. Also, check out the street view on Google or Safari Maps. If they post outdated images where curb appeal is lacking, take a similar shot, and post it instead.


Make sure you know how the buyer sees your house when you put it on the market. Modern buyers are cautious. They come armed with information. Let your agent help you address issues relating to how your house appears online.


About the Author
Author

Vilma Graller

Vilma is an Associate Broker; Accredited Buyer’s Representative, and Graduate of the REALTOR Institute. She also holds a BBA a Bachelor of Business Administration Degree with a minor in Marketing from "The Bernard M. Baruch College, The City University of New York".  Vilma is always at the forefront of real estate's professional and industry standards.  Vilma understands the value of having long term relationships with her clients. Therefore, she continually takes steps to remain highly trained and educated in order to keep you well informed throughout your buying or selling process.

Philosophy:

“To build long-term relationships by serving people with client-centered professionalism, focus and the tenacity to get the job done.  Vilma Graller guarantee’s that the expertise she has gained over the last 20+ years of working in the Prescott area market benefits both sellers and buyers.  A transaction is never more important to Vilma than a client, because I care.”

“Service with experience, knowledge and integrity”